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Privacy Policy of AmavieStyle Pte Ltd

Last Updated: 4 July 2025

1. Introduction

Welcome to AmavieStyle Pte Ltd ("AmavieStyle", "we", "us", or "our"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you interact with our websites, mobile applications, products, or services.

By using our platforms or services, you agree to the collection and use of your personal data in accordance with this Policy.

2. What Information We Collect

2.1 Information You Provide

  • Full name, email address, phone number
  • Billing/shipping address
  • Account login credentials (encrypted)
  • Payment details (processed securely via third parties)
  • Marketing preferences
  • Communication history with us

2.2 Information We Collect Automatically

  • IP address and location
  • Device type, browser, and operating system
  • Pages viewed, session duration, and clickstream data
  • Cookies and tracking technology usage

2.3 Information from Third Parties

  • Social media platforms (if you connect your account)
  • Delivery and logistics partners
  • Payment providers
  • Advertising and analytics services

3. How We Use Your Information

We use your personal data for the following purposes:

  • To process and fulfill your orders
  • To manage your account and preferences
  • To send order cTo send transactional and promotional communications onfirmations, shipping updates, and receipts
  • To improve our website and services
  • To detect and prevent fraud
  • To comply with legal obligations

4. Legal Basis for Processing

We rely on the following legal grounds:

  • Consent – for marketing communications and optional services
  • Contractual necessity – to fulfill orders and manage accounts
  • Legal obligations – to meet regulatory and tax requirements
  • Legitimate interests – to improve services and prevent fraud

5. How We Share Your Information

We may share your data with:

  • Service providers (payment processors, couriers, IT services)
  • Marketing and analytics providers
  • Legal and regulatory authorities where required
  • Business partners and affiliates for integrated services
  • Buyers/investors in the event of a business acquisition

We ensure all third parties uphold strong data protection commitments.

6. Data Security

We use a combination of technical, administrative, and physical safeguards including:

  • SSL encryption for data transmission
  • Secure data centers and firewalls

However, no system is completely secure. We encourage you to use strong passwords and keep them confidential.

7. International Data Transfers

Your data may be stored or processed in countries outside your own. Where such transfers occur, we implement:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions (where applicable)
  • Binding corporate rules
  • Explicit consent when necessary

8. Data Retention

We retain your personal data only as long as necessary:

  • Account data: while your account is active or up to 3 years after last activity
  • Transaction records: 7 years (for legal/tax compliance)
  • Marketing data: until you unsubscribe or withdraw consent
  • Backups: retained for disaster recovery purposes, then securely deleted

9. Your Rights

Depending on your jurisdiction, you may have the following rights:

  • Right to access your data
  • Right to correct or update your data
  • Right to delete your data ("right to be forgotten")
  • Right to restrict or object to processing
  • Right to data portability
  • Right to withdraw consent

10. Children’s Privacy

We do not knowingly collect data from children under 18. If you believe a child has provided us with personal data, contact us immediately and we will delete the information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via:

  • Website notices
  • Email (for registered users)
  • App notifications (if applicable)

Continued use of our services constitutes acceptance of changes.

12. Contact Information

Data Protection Contact

Data Protection Officer

Customer Support

Business Hours:

  • Mon–Fri: 9:00am – 6:00pm | Sat & Sun: Closed

Regulatory Authorities

  • Singapore: Personal Data Protection Commission (PDPC)
  • Malaysia: Department of Personal Data Protection
  • EU: Contact your local Data Protection Authority

13. Company Information

Business Information

AmavieStyle Pte Ltd

  • Business Registration: 201107561C
  • Address: 138 Cecil Street #06-01 Cecil Court Singapore 069538

A Client Advisor is available at +65 9819 9970 . You can also chat or email us.

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